B.L.V.D Etiquette started with a simple question: “Why not me?”

For founder Dominique Smith, that spark turned into a vision stitched with purpose.

B.L.V.D stands for Believers. Leaders. Visionaries. Dreamers.

Born in Algiers, New Orleans, the brand was built to stand out — in a city known more for food and sports than fashion, the design had to be bold.

“I don’t sell clothing — I sell confidence.”

From graphic tees to button-ups, every piece is curated with intention.

Every stitch feels like home — like cracked sidewalks and corner stores, like Sunday mornings and summer nights printed in cotton.

“At its core, B.L.V.D isn’t chasing fashion — it’s crafting legacy. One thread at a time.”

“I’m good.”
That’s what we tell ourselves:
I’m laughing. I’m working. I’m providing.

But the truth? “I’m good” is just code for “I’m unraveling quietly.”

In a world where men are conditioned to protect, provide, and perform—but rarely taught how to feel—emotional survival becomes a silent, solo battle.

This isn’t a pity piece. It’s a call to pause. To see what’s long been hidden in plain sight: the quiet cost of being “strong,” and the healing that begins when men are finally allowed to be whole.

Because strength isn’t silence.
It’s speaking up.
It’s feeling.
It’s healing.

"While covering French Quarter Fest 2024, I had the chance to meet and photograph Omar Benson Miller — a moment that came full circle as he later delivered a standout performance in the Southern epic, “Sinners”. His warmth off-camera is only matched by the soul he brings to the screen."